Tag Archives: Apartment

Cereal magazine unveils alternative show flat on London’s Greenwich Peninsula

Design magazine Cereal has teamed up with ‘design-literate’ estate agents Aucoot to create a temporary three-bedroom penthouse apartment on the Greenwich Peninsula in southeast London.

Functioning as a show apartment, the choice of finishes and furnishings are intended as a physical representation of the Cereal brand.

Contemporary and vintage furnishings are placed against a backdrop of moody greys and dark woods with granite, marbled tiling and poured concrete floors.

Located on the Allies and Morrison-masterplanned Greenwich Peninsula development – a finger of land that extends into the River Thames in southeast London – the penthouse is one of four new apartments for sale in the Waterman building.

Architects, Pilbrow and Partners designed the layout and exterior while interior designer, Tina Norden of Conran and Partners completed the development’s interiors.

The Cereal-designed apartment, named Abode, functions as a creative alternative to the traditional show flat.

“For us, the perfect solution was a partnership with our friends at Cereal Magazine,” said John McDavid, owner and director of Aucoot, which is selling the apartments. “When we approached Rich (Cereal’s creative director) and Rosa (its editor) they jumped at the opportunity.”

Spread over two floors, the apartment includes three bedrooms – one of which is set up as a study – two bathrooms and a large open-plan kitchen, living and dining area. Floor-to-ceiling windows and a waterside terrace offer up views of the city’s skyline and boats on the River Thames.

The Abode interiors were styled by longtime Cereal collaborator and stylist Natalie Schwer, who sourced luxury furniture pieces such as a Fritz Hansen dining table in unpolished white marble, a fluffy sheepskin daybed by Bruno Mathsson and a coral-red McCollin Bryan Coffee Bean table.

“We wanted our guests and readers to visit the apartment and recognise that they were in a Cereal space,” said Cereal editor Rosa Park.

“Having said that, we also wanted to have an element of surprise – even if it means having just a paint colour that maybe you wouldn’t expect us to go for, or a piece of furniture that is slightly more eccentric and has a bit more character than the pared-back, elegant stuff we usually opt for.”

The apartment, which is on the market for £1,550,000 is open until June 8.

Earlier this year, Santiago Calatrava unveiled plans for a crown-shaped skyscraper complex for a nearby plot on the Greenwich Peninsula.

Last year, lifestyle magazine Kinfolk adopted a similar aesthetic for its own offices and gallery space in Copenhagen, where the magazine is now based. Opened with an exhibition on European design, the gallery builds on the magazine’s increasing presence as an influential force in the world of design.

Source: www.dezeen.com

Taiwan apartment by HAO Design caters to both kids’ and parents’ tastes

HAO Design navigated the chasm between classic and contemporary design to complete this apartment in Pingtung City, Taiwan, for a conflicted family of four.

The Taiwanese studio was brought on board while the new-build apartment was in the pre-sale stage to design interiors that would satisfy both the Hsu parents and their older children.

The parents wanted a “classic” style for the 165-square-metre, three-bedroom home. The children’s tastes veered towards the contemporary and eclectic.

To cater to their desires, HAO Design went for white walls with decorative panelling and cornices. The team also added an arch across a wide living-room window overlooking parkland.

“Even though the ‘classic style’ is typically associated with the complex and resplendent, we selected the spectacular view outside the window as our point of departure and gradually veered toward the decision to leave the entire interior space ‘blank’,” said HAO Design.

“We proposed to create an environment of serenity and comfort by employing pure white as the primary backdrop,” the studio continued.

“To elegantly exhibit aspects of classical design, we utilised symbolic elements and simplified the complex lines by interpreting classical beauty with a modern approach.”

The apartment is filled with touches that cater to each member of the family’s personal tastes.

The boy’s room is finished with leather and metal details, like belts holding up the bedhead. The girl’s, meanwhile, focuses on “cosiness” with cement-textured walls and furniture designed to resemble stacked suitcases.

The parents’ bedroom, which includes a dressing room separated by sliding doors, continues the bright white walls of the living space. However, it has darker wooden floors and lighter wood panelling in a “leaf-vein” pattern that extends across the ceiling.

Each room has an en suite, and a fourth bathroom is located off the main living areas.

The personalisation of space continues into the open-plan living area, where a dividing partition – holding a TV on one side and music paraphernalia on the other — can be swivelled 360 degrees.

This allows members of the family to use the equipment either in the main living area, or in a smaller nook with a single lounge chair.

The personal details extend to the bench on the balcony, which has a built-in footbath so “Mr Hsu will be able to fulfil his dreams of enjoying the scenery, without suffering from the winter cold.”

Marble tiles feature amply throughout the home, including vintage Serpeggiante marble on the dining tabletop.

“All of this ultimately culminates in a home in which each individual is able to locate their preferred space and place for comfort and contemplation,” said HAO Design.

HAO Design was founded in 2013. Its past projects have seen it install swings and a slide in the kitchen of a family home, and rearrange another to give its residents the experience of “walking from the city into a country cottage”.

Source: www.dezeen.com